"And SweeTARTS stands for those exact values. "My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio," said Aguilera. The winner will not only get bragging rights, but Aguilera will also lend them personal, one-on-one advice to level-up their beat…and even help turn it into a finished track recorded in a professional studio. We're thrilled to work with the peerless pop icon Christina Aguilera to help those fans express their individuality and creativity through our mixer this summer." "SweeTARTS is a brand that embraces unique combinations and duality – our candies are long and short, soft and chewy and sweet and tart," said Jenny Brownson, Brand Manager, SweeTARTS. "Our fans pride themselves in their fearless and dynamic tastes and influences to let their individuality shine for the world. And with SweetBEATS, we're letting them create a multi-dimensional sound that is truly their own.
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